Internal tooling
Our internal tools connect to the Google Ads API to support campaign management and reporting. This page explains what we access, how we use it, and what we strictly do not do with it.
Core principle
Amazing Marketing uses the Google Ads API exclusively as an internal tool. Our team uses it to retrieve performance data, automate reporting, manage campaigns, research keywords, and identify optimization opportunities for client campaigns.
We do not sell API access. We do not build products for external use. We do not provide third parties with any data accessed through the API. The integration exists solely to improve the quality and efficiency of our campaign management work.
Key principle: All data accessed through the Google Ads API is used only for managing the authorized client's own campaigns. It is not shared, aggregated, or resold under any circumstances.
Internal workflow
Data flows from client-authorized accounts → through OAuth 2.0 → into internal tools → producing reporting, campaign management actions, keyword research, and optimization signals — all used exclusively for that client.
API use cases
We retrieve granular performance data across campaigns, ad groups, keywords, and ads — at a depth and speed that manual review cannot achieve.
With the client's prior agreement, we use the API to make direct changes to campaigns — adjusting bids, budgets, ad copy, targeting, and campaign settings to improve performance.
We use the API to research keyword opportunities, analyze search volume and competition data, and identify new keywords to expand campaign reach.
The API lets us surface optimization signals that would be impractical to find manually — budget pacing, bid drift, anomalies, and cross-campaign patterns.
Amazing Marketing uses the Google Ads API in full compliance with Google's Terms of Service, Developer Program Policies, and the Google API Services User Data Policy, including the Limited Use requirements. Our use is limited to internal campaign management and reporting for client accounts that have explicitly authorized access via OAuth 2.0. We do not distribute, resell, or repurpose any data accessed through the API, and we do not provide the API or any API-powered tools to third parties.
Our use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. For full details, see our Privacy Policy.
Security & access
All account access is established through Google's OAuth 2.0 protocol. We never request or store client Google account credentials. Authorization is granted by the client and can be revoked at any time through their Google account settings.
Access to client account data within our systems is restricted to team members responsible for that client. OAuth tokens are managed securely and rotated as required. We maintain clear internal policies on who can access what.
Each client's data is strictly isolated. We do not mix, cross-reference, or aggregate data between accounts. Performance data retrieved for one client is used exclusively for that client's campaign management.
All data exchanged with the Google Ads API travels over encrypted connections. We use industry-standard practices for credential storage. No sensitive campaign data is stored beyond what is required for active reporting.
Questions?
We're happy to walk through our processes and data practices in detail.